I had 4 tickets at the NC game in '99. I believe face value was $150 each. I had 2 on about the 35 yard line and 2 in the corner of the endzone. I only needed 2 so I needed to sell the other pair. Only could get $50 each on the corner endzone seats. There were a lot of FSU and UT fans there, but most people already had tickets and the locals could care less. Most weren't going. Of course, this was before the internet really took off and before Stubhub and other online ticket sites.
This year's ticket prices will be insanity. You'd think UGA fans are going to outnumber Bama fans by quite a bit because it's in their backyard and because Bama fans have been there and already done that.