So, technology gets better with time and all of a sudden graphic designers have more difficulty resizing files with their crazy paint programs? Makes sense. Lol!!
I don't care what the ridiculous reason is. UT can spin it how they want. Just like how they spun the adding of the gray to color pallet. (I actually like the gray.) The REASON the "Power T" was unique was because of it's proportions! The top was "beefier"/emphasized for a reason. All UT did/allowed to happen was change a unique logo to a regular sized letter in a different font. Period.
By the way, the letter is still smaller, in OVERALL size, on the helmets than the pre Nike era. Regardless of proportions. That's something that's been happening in football with SOME programs over the past several years. I'd imagine that SOME of it is trying to fit the decals on certain panels/sections of the newer helmet models (The helmets are not smaller in size. They're just contoured and shaped differently) and Tennessee just got sucked into it. If that's the case, then it's just a lazy solution rather than making the old size logos work on the new helmets.
Regardless. Is it a coincidence that the overall resizing on the helmets all of a sudden happened, with Tennessee, at the same time as the Nike change in 2015????? I'll let common sense answer that one. Most people that notice it thinks it makes the helmet look MUCH inferior to the previous version. That's the whole reason someone started this thread...
By the way, I don't necessarily and completely dislike the new Power T. Just trying to explain that it's pure LAZINESS if the reason you stated is the true reason. Make vendors, contractors, etc adjust to YOUR brand. Not the other way around. If they screw it up trying to duplicate it, then sorry. Go back and do it until you get it right if you want the business from Tennessee. Logos, branding, marketing is there for a reason. Tennessee just let someone else tell them what to do solve a "problem". Rather than the opposite. Sad...
2014:
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2015: MUCH smaller in overall size. Looks much more inferior, in my opinion, too.
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