The good thing about being old is that I've had the chance to see the kids that pick a school based on the uniforms or "SWAG" and those same players end up being busts or can't cut the competition and end up transferring to another school.
The smart/serious players pick a school that can get them to the next level and we've got a damn good reputation of doing that.
Not that you young bucks would understand, you were in diapers the last time Tennessee was dominant.