I'm going to judge from your response that someone has told you this is the reason someone is not coming to UTK. it just seems to me like a convenient excuse for someone who was leaning elsewhere anyway. Now, if the parent is making the decision and the parent is overprotective, then maybe I can see it as a truly significant factor.
My personal assessment of blame:
1. Slow start. You cannot do this anymore. Too many of the great prospects commit early, even as juniors. Already way behind UGA for 2009.
2. The three regular season losses. All were nationally televised. Two were to bitter rivals against whom the Vols recruit head-to-head on for many prospects. All were ugly.
3. The coaches who left.
4. The coaches who should be gone but are still here (cough).
5. "Needs class" excuse/too deep at some skill positions to attract 5*s who want immediate playing time.
6. Off the field misbehavior after the season is over.