n_huffhines
What's it gonna cost?
- Joined
- Mar 11, 2009
- Messages
- 88,211
- Likes
- 53,161
On my desktop I get tons of Motherhood and baby gear ads. But that's probably due to my wife's search habits.
Retargeting drives me nuts. Go to Host Gator one time and ever single ad on every other site will be theirs for a week.
Retargeting is so awesome when you are on the other side of things. The clicks are fairly cheap (for the ecommerce industries I'm familiar with) and it's great for branding. It can generate significant sales, but if you're breaking even, it's hard to ask for more. It's like a branding campaign that you can prove pays for itself.