The Brand itself is still strong and very recognizable. We are a TOP 10 school historically in football and we have many accolades and "firsts" in the nation that we are proud of. We can beat anyone on any given day and we can lose to anyone on any given day. The University itself is a staple of the American education system as well as other sports competitions. We've a had a few National Championships and not every school can say that. What I don't understand is how we've been completely blanked in the Heisman voting since it began.
Things that keep us away from the elite (top 5) is media, sports politics, and hidden agendas we're not always privy to. I've watched and rooted for the Vols since Doug Dickey was coaching. There have been dry spells no doubt, but the faithful fans remain true even through these dry spells. When the world became smaller by technology and advancements in travel, as well as other modern marvels, we lost some of our passion for everything TENNESSEE. Its rare when the young boy from Strawberry Plains, Ooltewah, and Mt Juliet, as well as other small towns in Tennessee grows up dreaming of playing for the Vols one day and forsaking all other offers from colleges across the nation. Money talks. Playing college football is no longer a sport to compete in while studying for a career. College football is a stepping stone to the big money in professional sports for the fortunate few.
I bleed orange, as did my father and grandfather (who actually played for UT). I do not consider us second tier to anyone but have the means and fan support to consistently be competitive ...... with a few off years here and there.
Go Big Orange !