This is my reasoning for why I'm so adamant about adding the NC schools:
Here is the list for possible schools the SEC might add in expansion:
GT
Miami
FSU
Clemson
UNC
Duke
VT
UVA
WV
Texas A&M
Oklahoma
Missouri
These are the only real potential options for expansion.
Let's assess each one:
GT--adds no new market. We already control Atlanta because UGA is top Dawg in that state (pun intended) and it is also the site of the SEC Championship game each year. They also left the conference on bad terms. GT brings no benefit and only subdivides the pie for TV revenue by bringing in an already-covered market.
FSU--Florida will not likely allow this. Not only that, but we already have THE team in the state of Florida already. Sure they add a good football program, but no new market is really reached here.
Clemson--an SEC-esque football program with rabid fans doesn't make up for the fact that they are already in a small market which is also covered by SC. No new TV market= no addition to the SEC.
Miami--see FSU.
VT--brings a good football program, but their market reach is rather limited. I consider them an option because they do extend into a new state, but they still leave much to be desired.
UVA--see VT, but minus the "good football program" part.
WV--see VT.
Texas A&M--would be an excellent addition because of the Texas markets we would reach. However, most likely they are a package deal with Texas, and Texas isn't coming here.
OU--would also be an excellent addition because we add another traditional football super-power to the SEC and reach markets in an unreached state. However, they are also likely joined at the hip to Texas.
Missouri--probably headed to the Big 10. They add the St.Louis and Kansas City markets, but aside from that, don't bring much to the conference besides new TV sets.
UNC--adds a decent football program that is quickly improving under Butch Davis. Also adds a historical powerhouse in basketball. Reaches the NC markets and takes the flagship university of the ACC.
Duke--adds a mediocre football program, but they have been slowly improving under Cutcliffe. Like UNC, they add another powerhouse in basketball. While less desirable to the SEC than UNC, they would most likely be a package deal with the Tar Heels. They also extend into the NC market.
Imagine the basketball we could have in the SEC with UNC and Duke added:
Kentucky, UNC, Duke, Tennessee, Florida, and Vandy? Nice.
We would dominate in the two most popular sports in college athletics.
My ideal additions would be Texas A&M, OU, UNC, and Duke. That way we reach into three new states and pretty much cover the entire Southeast (and part of the Midwest) while effectively destroying the ACC by taking the two most prominent schools. The NC schools would also exponentially improve academics.
It's probably a pipe dream, but I view it as the most-realistic most-beneficial option.