It started on the day Josh Heupel taught the lads how to play dodge ball.
Seriously.
He walked in the door and said, "I love you. I'm here for you. You are my family. I'm here to help you succeed. Let's have fun. We are not going to make you adjust to our system, we are going to mold our system around your abilities. We are going to put each of you in a position to succeed. We won't run a play until you are 100% comfortable running it. And that's how we're going to win championships. With love, and support for each other."
Those aren't his exact words, but they are his exact messages.
He started off by changing the culture. Fixing the culture.
And then, once he got that started, he honed in on football.
Leadership. Values.
Those who don't have them think they're just words. In truth, they are the most powerful forces at play when two or more people gather.
That's how he did it.
Go Vols!
WATCH: Josh Heupel plays dodgeball with Vols