As a former college athlete, I actually do think that the NCAA serves a purpose. Violations like this (it is a violation) are meant to be handled exactly like this, self reported, with no action taken, because there is no reason for the NCAA to take action. However, you can not leave it to the people who are being regulated to determine what needs action taken and what doesn’t.
While this one is obvious that no action needs to be taken, you basically report everything so that the line of where action needs to be taken can be determined by the NCAA.
NCAA rules are a complete pain, many are ridiculous, but nearly all came from actual violations where an advantage was gained. For instance, if this had been Bama giving away season tickets to a raffle, where coincidentally a recruits sick family member was the beneficiary of the raffle proceeds.....obviously something that should be a bit more scrutinized, and it’s literally the same action (with obviously different motivation)
It’s a pain, but necessary. This was handled correctly by both the university for reporting it, and the NCAA for essentially saying “no big deal” and probably sending a letter of explanation of the rule and it’s reasons to be distributed to any staff that had a hand in it.
The media even reporting it is maybe the only weird thing here.