You can disagree, and not ALL men just want to sexualize women athletes, but based on viewership and numbers it's sadly the case. I grew up watching Pat win the bulk of her championships. The product has without a doubt gotten worse imo.
"would watch" is a hypothetical though and I'm not real sure how you improve the product to pull more male viewership. I think female sports really just need to pull more female viewers honestly. The male audience has a product they're loyal to, real difficult to pull those viewers over. It's also real difficult to pull new viewers in as well, so I don't know how you fix it really.