I didn't hear the Hurd interview, but I read somewhere that it's pronounced "Feels a me" (which is even more creepy).
Kesling will probably pronounce it "Filla Zommy." Priest will probably pronounce it "Fee-Zay-May."
Kesling:
"Fees-Me-Up goes low and everybody's grabbing for his ball".
Priest:
"oh, how is that not a fuh-lag on the play...you can't just grab any old junk in a pile".