He’s now charging your father the same price as a new fan would be charged for those same seats, that’s the deal. There were a bunch of seats, apparently your fathers being one of them, getting away with no donation…where as a new fan wanting season tickets sitting next to him would be required to donate maybe a couple thousand dollars. The move is to make the cost of season tickets fair to everyone, new or old, and in doing so increase the amount of revenue brought in.
White is going to piss of those who haven’t had to make a donation, or make a small one, who have been getting away “cheap” for years, at the expense of hoping to bring in a newer/younger fan base. Only time will tell if that’s the right strategy or not, but for a person interested in season tickets the price is now less than it was a year ago for the same exact seats.