It makes no sense that LSU would have more NIL sway than the LVs. As a native of Baton Rouge, it is well known around LSU circles about concerns about how LSU might not be competitive with NIL due to how poor the area is, that Louisiana is always in the bottom 3 in having successful companies (the bedrock for NILs) and #1 in brain drain (college graduates leaving the state). Moreover, LSU is such a football, baseball, and gymnastics school (leads nation in attendance for the latter 2) that both the men's and women's basketball only draw crowds if they are very good. LSU NIL money mostly goes to the above sport, with an LSU gymnast scoring a huge deal. I think that their recruiting success now has much more to do with having Kim as head coach and the best 2023 player being from Louisiana making the odds for the 2023nsignees being on a national championship team than NIL.