With respect I think you're looking at this wrong IMO. This isn't about her/them being "idiots" or "morons". They want to gain the power to actually control the narrative. It's straight Orwellian wannabe ish.
A world to win" is a phrase written by Karl Marx in The Communist Manifesto, as part of the famous quotation: “Let the ruling classes tremble at a Communistic revolution.The proletarians have nothing to lose but their chains.They have a world to win.Workingmen of all countries unite!”