Her (Kellie's) biggest downfall in recruiting was she wouldn't do what he has hired her (Kim) and her assistances to do and that is to contact players while they are on other teams and get them to enter the portal or change their commitments out of high school. It was one thing Pat didn't agree with, nor did Holly.
This fanbase to this day is not over Brenda Frese calling Candace during the season and trying to get her to become a Terp, or Geno's antics with the Maya Moore recruiting situation, but now most will be on board with it now that this is what Kim and her staff are being advised to and will do.
That is what the Ballout is alluding to, and one thing Tennessee wouldn't do and that's compromise the integrity of their program or game. Now with integrity for the program no longer mattering, we will likely get recruits to come.
If it works they'll be praised for it, if it doesn't they won't be around to deal with whatever ramifications come from it.
Sometimes you have to get "dirty" I guess, and teams have been doing it to us, so I guess its bout time we "do it to them".