Or better yet... turn the negatives into a positive (i.e. we have no depth so you will see plenty of playing time).
I'd say the biggest hurdles (negatives) for UT to sell through right now are convincing kids to leave their home states and the unknowns with the staff especially Dooley.
The best positives are PT, facilities, then success of the asst. coaches.
Chuck Smith who tutored All Pro type players should be a great selling point. Hiestand should be a great selling point for his work in both college and pros.