I can understand how you might interpret this comment from Kirby in a negative light, but honestly, what should he have said when asked about punishment? To me it kinda sounds like he is saying my players know what’s coming if they do something stupid or dangerous that reflects badly on the team. If it continues, I’m feeling confident that he will adjust accordingly.
I don’t think it should be public knowledge how coaches decide to discipline their players. I’m pretty sure CJH would likely have the same attitude as Kirby in a similar publicized situation. Coaches certainly need to lead and discipline, but they also have to look out for their players. There is no excuse for doing something like this, but I assume he is trying to handle it responsibly.