I didn't answer your question. It was never tracked beyond the bar code. UT is not in the apparel business. They are paid to NOT be in the apparel business by Adidas and NIKE.
The numbers determining profitability? How much Lady Vols? How much regular Vols? Adidas and Nike before them kept track...right?
I don't think so. Think Green Day. They probably printed their own shirts at one time. But eventually it got too big. So they ink a deal with a company and they sell their rights and they get a royalty for every shirt sold through the license.
They have a variety of shirts, but the band doesn't know or care which sells better than the other, this is the job of the company they signef with to decipher.
So no one knows how much the Lady Vols brand made before? So no comparison can be made a year from now? Discussion just got funner.
We are getting roughly $750,000 less per year over the life of the contract for 4% more of the apparel sales doesn't seem like a great deal to me. We'll have to have $20,000,000 more per year in apparel sales to make up the difference.
Also, the unlimited equipment aspect of the deal is just a gimmick. Our deal with Adidas also included equipment. There was probably some large cap on it so that we might have had to write a check to Adidas for some of our equipment but I bet the difference is very minor. I'd love to know the details of that.
Note the date of the article...a few details got worked out since then. And it's freaking Portland!
I'm sure some minor details got changed, but the main points seem to be the same. I still think the Nike deal is better for UT in the long run than their partnership with adidas was. Also, the media in Portland/Oregon cover Nike really closely since it's based there. The Kish guy that wrote the article is one of the better reporters that covers Nike.
Don't even bother responding to DA's posts. You're wasting your breath. If the Portland media doesn't understand this deal then no one does. They can't seem to believe we took it.