this has puzzled me too
True story
I went to a game early and sat on a front row watching the pre-game
The bench never filled up so I sat there
A older gentleman sat down on the row.
I scooted over and told him it was not my seat and I would leave after warmups
He told me "sit there,,,no one's going to be there tonight
We introduced and he was a Haslam...Don't know which just know he was kind
I also noticed he watched the game,,,didn't text, didn't leave,,,he enjoyed the game
You're right, significant NIL to women's BB is not monumental amounts
Confusing why somethings as powerful in its field,,,struggles
Marketability usually ='s public visibility