The first Thursday and Friday really took off a couple years ago (?) when they started staggering the start times and using multiple TV networks so that from about 2:30 EST on you can just sit there and do nothing but watch the last 5-10 minutes of game after game after game for hours. We get to see all the great endings now. I feel like I've watched hours and hours of nothing but crunch time elmination basketball today. Fantastic.