armchair
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You just answered why ESPN is losing viewiers in the bolded. We aren't talking about CNN or MSNBC, this is a sports network that you are trying to defend while they shove political views down our throats. I don't want to see anything Democratic or Republican on there. I want to see sports, end of story.
While cord cutters are a percentage of it, the bigger percentage of the pie is people tired of that BS.
Nobody just cuts out ESPN--they cut their cable packages, many, many channels--because cable is expensive. The problem with southerners, and red-state folk in general, is that they see progressives under their beds at night--boo! They are paranoid and fearful of everything. (Let's see, would I rather live in Washington state, Oregon or Colorado, or Nebraska/Mississippi/Kansas.) That's what makes them conservatives. Cable TV generally is a wasteland--who watches ANY of it? ESPN has a lot of people making comments; you can always cherry pick a few, and of course many African Americans are going to have a different world view than "clay" or "travis" from small-town south. The SEC Network, by the way, exists thanks to ESPN--and the SEC is benefiting hugely from is network.