They're whiffing at that, too.
I know basically nobody that watches ESPN's talking heads outside of actual games anymore. I've been saying it for the last decade- if they got back into showing sports during the day (remember stuff like Pro Beach Hockey, etc.?) they'd probably see their outlook improve. I don't care about watching Stephen A. Smith shove another idiotic opinion down my throat, nor do I care to watch whatever sports-ignorant suit or bimbo they throw behind the desk tell me what I should care about in sports (or, even more often lately, not in sports).