SayUWantAreVOLution
Well-Known Member
- Joined
- Oct 5, 2019
- Messages
- 8,367
- Likes
- 10,469
Absolutely no one is forcing schools and boosters to offer these deals to players. No one. You can't pin this on the players.There's nothing wrong with players making money from their name, image and likeness. If they build a Twitter or Instagram following, they should be allowed to monetize it.
But that's not what's happening right now. Players aren't building personal brands. They don't have agents hustling sponsorships.
Players are approaching it as a salary.... which is the problem.
They're getting all of the upside of a salary (i.e. $$$) without any of the downsides. (contracts)
I don't know the solution. The genie isn't going back in the bottle. At this point, we should just strive to be the best at it.
The collectives are offering because the market has ALWAYS been there for good players to get paid "without a contract." That's nothing new. It's always been "we'll get you this if you'll come play for us."
Why is it ruining sports now and it didn't ruin sports for the previous decades? Because you can see it happening?
It's done very little except change the perception of the process. Before we could fool ourselves and believe these really talented players came for the love of UT, for the legacy, for whatever rah rah we felt college athletics needed.
That's been an unseen lie for several years. Now it's no longer unseen.