The coaches game plan warned the players about the high probability of drawing charges. One could argue that James listened and Chandler/Vescovi didn't believe them. Arky did a good job taking away the inside, albeit with some buy in from the one ref on charge calls vs blocking.
What would have made the difference? Someone, anyone, hitting some 3's from the outside on an away court... 1-9, 1-5 & 0-6 on three's from Chandler/Vescovi/James doesn't win ball games for a team that was expected this year to shoot, and more importantly, hit a threes. Z hit 2-3 three's but went 0-5 on other shots... welcome to SEC ref'ing at away games (just ask UK about TBA this week)