The guest questions and pics and videos are very well "outlined" if not outright scripted. They don't just "magically" pull that stuff up and there's definitely a "we'll ask this, show this, then this" and the guests aren't blindsided, they know what's coming.
Some of the "banter" with Eli and Peyton has pics and videos too, which is obviously outlined before the show.
The game comments are spontaneous and the observations but even in that Eli and Peyton are often looking at notes about the teams.
It's not that they don't talk football, try to guess plays, show some depth about what happened..... but a heck of a lot of the topics are certainly planned if not even rehearsed by Eli and Peyton.