CNN boss Jeff Zucker, former king of morning shows, can’t fix ‘New Day’ disaster
'Ratings for ‘New Day’ are shockingly low, almost at the point where they are merely collecting viewers who are randomly cruising through a channel lineup,' Jeffrey McCall said
CNN Worldwide president
Jeff Zucker rose to prominence overseeing NBC’s "Today" during the Matt Lauer era, but he’s failed to replicate the success with his network's
long-suffering morning show "New Day."
"Zucker masterminded a successful run for ‘Today’ at NBC … he was less driven at that time to force ideology into every aspect of programming. The ratings for ‘New Day’ are shockingly low, almost at the point where they are merely collecting viewers who are randomly cruising through a channel lineup," DePauw University professor and media critic Jeffrey McCall told Fox News.
"New Day" was supposed to emerge as CNN’s flagship morning program, akin to NBC’s highly successful "Today" but with edginess that could only happen on cable. Broadcast production trade publications
fawned over the elaborate set design and CNN even enlisted pop music superstar Alicia Keys to
perform a promo jingle ahead of its premiere.
But Zucker’s attempt to create a popular morning show at CNN has been disastrous. "New Day" has never averaged 700,000 viewers for a year and is on pace to finish with fewer than 200,000 viewers among the key demographic of adults age 25-54 for the fourth straight year.
Eight years and multiple lineup changes later, the show has struggled to remain relevant and has attracted less than 500,000 average viewers for 11 straight weeks. Cuomo, Bolduan and Pereira are long gone, and longtime co-anchor Alisyn Camerota was recently replaced by outspoken liberal Brianna Keilar, who now shares the anchor desk with John Berman.
CNN boss Jeff Zucker, former king of morning shows, can’t fix ‘New Day’ disaster