Franklin Pierce
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CNN’s Brian Stelter Hits Another Ratings Low in Demo Most Coveted by Advertisers
‘Reliable Sources’ is struggling in category that keeps the lights on
CNN’s ratings-challenged "Reliable Sources" with Brian Stelter continued to struggle on Sunday, hitting a new low in the demographic most coveted by advertisers.
Stelter’s show averaged only 109,000 adults age 25-54, which is considered the most crucial category for news programming. It was the smallest audience among the key demo of 2021 for the often-mocked program that claims to focus on the media but typically bashes conservatives at every turn.
"Reliable Sources" didn’t perform particularly well among total viewers, either. Stelter’s program averaged only 765,000 viewers to finish with fewer than 800,000 for the sixth time this year.
It was a rough day for Stelter, who was criticized on his own program when a guest referred to him as "full of sanctimony," "incredibly repetitive," and the reason why many Americans can’t stand the media.
Fox News’ "MediaBuzz," which is Stelter’s direct time slot competition, averaged 1.2 million total viewers and 287,000 in the key demo to easily top the CNN program in both categories.
Stelter also hit a 2021 low in the category of adults age 18-49, averaging only 73,000 younger viewers.
CNN’s Brian Stelter hits another ratings low in demo most coveted by advertisers
‘Reliable Sources’ is struggling in category that keeps the lights on
CNN’s ratings-challenged "Reliable Sources" with Brian Stelter continued to struggle on Sunday, hitting a new low in the demographic most coveted by advertisers.
Stelter’s show averaged only 109,000 adults age 25-54, which is considered the most crucial category for news programming. It was the smallest audience among the key demo of 2021 for the often-mocked program that claims to focus on the media but typically bashes conservatives at every turn.
"Reliable Sources" didn’t perform particularly well among total viewers, either. Stelter’s program averaged only 765,000 viewers to finish with fewer than 800,000 for the sixth time this year.
It was a rough day for Stelter, who was criticized on his own program when a guest referred to him as "full of sanctimony," "incredibly repetitive," and the reason why many Americans can’t stand the media.
Fox News’ "MediaBuzz," which is Stelter’s direct time slot competition, averaged 1.2 million total viewers and 287,000 in the key demo to easily top the CNN program in both categories.
Stelter also hit a 2021 low in the category of adults age 18-49, averaging only 73,000 younger viewers.
CNN’s Brian Stelter hits another ratings low in demo most coveted by advertisers