Media Wars

CNN And MSNBC Report Worst Ratings Month EVER In Key Demographic - While Fox News Enjoys In Its Best​


Amid a looming landscape of languishing cable and legacy news stations, CNN and MSNBC were met with their lowest-rated Januarys in history in the highly sought 25-54 demographic.

The statistic holds importance to advertisers due to the group's spending power, and the fact that it pertains to both daytime and primetime.

Fox News, meanwhile, enjoyed its best January ever - continuing a 23-year stretch as cable news's top dog.

Seemingly unaffected by trends affecting its contemporaries, the network is gaining ground as the most-watched overall.

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Fox News, however, has continued to fly high - capturing more than 70 percent of cable news' audiences during primetime since, as well as nearly 50 percent overall.

The channel averaged 1.9 million total day viewers this month alone - nearly double that of MSNBC and CNN put together.

The left-leaning networks, by contrast, collected 506,000 total day viewers and 421,000, respectively - with the difference in primetime even more drastic.

During the hours of 8-11 pm ET, MSNBC barely managed an audience of 734,000, with CNN securing just 522,000.

But the real damage was done in the 25-54 demographic.

Within the all-important demo, CNN slumped to 80,000 viewers during the day and 118,000 in primetime, amid exits from stalwarts such as Jim Acosta and Chris Wallace.

MSNBC, meanwhile, lagged to just 45,000 viewers during the day and just 63,000 during the peak hours of night - with the Maddow experiment seemingly failing.

 

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