Great to have players who are first and probably foremost interested in Building their brand! the new world of recruiting - ugh
Just what it is, might as well embrace it.
I had the same initial reaction. But let me pose a question that maybe re-frames the issue:
Isn't the purpose behind inve$ting four years of your life in college to come away better prepared for life as an adult, in both knowledge and earning potential?
Framed that way, the Pauldo's plan for their four year college investment sounds mature, practical, and well thought out.
The problem for most of us (at least, we who grew up with blue collar, southern, or Bible-based values) is that we've always viewed self-promotion as a character flaw. We grew up with Jesus' parable of the man who seated himself in a place of honor, only to have the host reseat him further back. We were told, "If you're good, someone will recognize it and push you to the fore."
So how did we get to where self-promotion is a
life skill, like you'd find taught in a Home Economics class?
[Socio-history scribblings follow--read at your own risk!]
Promotion as an industry has always been sketchy, from P.T. Barnum to Kardashian-wannabee influencers. But when promotion embraced the modern, big business model,
risk management (i.e., control) began to wag the dog. (You could see the same cautionary restrictions coming out of Col. Tom Parker, back in the day when Elvis was generating previously unimaginable profits).
I hear from professional musicians about what the Nashville labels did to the music scene. When risk management became worth more to the bottom line than discovering and promoting new sounds, the system began to limit and pass over talent rather than promote it--IF it didn't fit the business model & market they had already defined. That's the reason why for years so many male country singers sounded alike, and the reason why so many lyrics promoted the same mythical small town Southern lifestyle to music consumers who mostly lived in cities.
Breaking through the corporate gatekeepers into these huge, albeit homogenized markets got more difficult.
Enter new technologies which allowed talent to bypass the business-modeled promoters and create more of their own content at home and find their own audience (if they were willing to work at it), and promote themselves using social media.
This is the world that the Pauldo twins have grown up in and committed to.
I'm an idealist who's dubious about the direction of this technocratic world. But I also used to play golf--and unless the rules of the day allow, you have to play the ball as you find it. So admittedly, I can understand their father wanting to keep as much of the decision-making
for his family
within his family, rather than entrust it to the corporations that dominate the sports world.
So what was once a character question about "self-promotion" has became a pragmatic business question, for many reframed as a question of
stewardship over one's own talents and their potential to be used as a positive
* influence in society.
*Note: A lot of initially sincere "preachers" followed that same path of reasoning, many to their own demise. Poets, theologians, and thinkers from Jacques Ellul in the '60s to Wendell Berry and Joel Salatin today, have warned that technologic thinking always flips moral values on their head.
Now some do their self promotion with more grace than others, but even that isn't necessary. Recall the career of Rush Limbaugh. He made outlandish self-promotion his
schtick (just as radio DJs had been doing for generations before him) yet endeared himself to millions with the content of his broadcasts.
There are lots of ways to play this game, and mistakes could be made from any side--the kids, the family, or the athletic department. It's a brave new world...
and yet, there's nothing new under the sun.
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My takeaway on all this is that we old timers need to do what the wisest old timers before us did: encourage and support the people, and carefully pick our moments to point out pitfalls ahead--which usually only people with many life experiences can foresee.