A spokesperson for Molson Coors, the Canadian-American firm which owns Miller Lite, said in a
statement this week that the advertisement should not be “remotely controversial” and told customers to “appreciate the humor” of the marketing campaign.
Molson Coors vowed in its most recent annual ESG
report to improve “women workforce representation globally” and track the percentages of board members, senior managers, and salaried employees who are females. Molson Coors meanwhile provides employees and their dependents in Canada with “gender-affirming treatment,” an apparent reference to hormone blockers and sex change operations, as part of their healthcare coverage.
With respect to racial diversity, on the other hand, Molson Coors said in the report that the firm “supports dozens of black, indigenous and people of color” organizations that are “dedicated to social justice.” The company, which likewise monitored how many “people of color” were employed across managerial levels, established a goal to spend $1 billion with “diverse suppliers” in the Americas between 2021 and 2023.
Miller Lite Parent Company Molson Coors Pushes Woke Corporate Diversity And Climate Agenda | The Daily Wire