Mad? We shouldn't get "mad" at a player who makes their choice regardless of why.
Question the wisdom of the choice? Absolutely. UT has a culture now supportive of a player reaching his potential without a ton of distractions and drama. I don't think that can be said about Miami. Apparently whatever UT's NIL offered wasn't an insult to him or they wouldn't be considered.
The "Talkin' Vawls" guy tried to make the case that it was purely money and that Spyre didn't have the money to bid him up. I believe that is pure BS. As I've said elsewhere, before you start bidding on something including a potential employee/player you have to decide what you think their true worth is and what the replacement costs/risks are. I do not know how the signals are sent between NIL collectives and programs but they are. Somehow Sprye understands about how much "value" Franklin has to the staff. If Miami is willing to overpay for Franklin and Franklin does not believe that UT offers more total value then UT SHOULD NOT just raise the bid. There are other guys out there who are better values for the money. There will be guys in the portal who have actually proven their value.
There is an absolute cost to overpaying. Let's say that UT did as some apparently think they should with Franklin. They panic and just keep bidding up with Miami. Now let's say they get him for $500k per year more than what he should have been worth. Let's say to make it worse he's either injury prone or an outright bust who never contributes at a high level. There are no refunds. That is money that the Vols CANNOT spend on other players. So the question might look like this... Do we pay $1 million for Franklin or do we get two guys that appear to be a little less talented for $250k each hoping that at least one of them develops into a contributor?
A lot of guys here would be GREAT for the seller at an auction. They lose their minds when they think someone is outbidding them. This happens at farm auctions in my area. Two or 3 guys start competing for a piece of property. It eventually starts to be about "winning" by outbidding the other guys. They forget all about the fact that the ROI on the property by the time they buy it is 15-20 years. They could buy other property or equipment or use it for working capital... but they lost sight of the end.
IMHO, UT isn't doing that and is very wise by not simply trying to outbid some of these desperate programs like Miami.
FWIW, if Franklin is only driven by the NIL then he's foolish. That's short-sighted. But it is likely there are other things he likes if he chooses Miami and that he has believed their "pitch".