SayUWantAreVOLution
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Vandy sold their naming rights to First Bank a couple of years ago. There's obviously nothing there like the tradition of Neyland and this is all about the economics of running a multi-million dollar sports business.College sports are probably the last sport to get ads like this.
NASCAR tracks have had ads on the walls for decades. There was a time long ago when NHL hockey rinks didn't have ads on the dasher boards, now they have advanced from painted ones to animated computer generated ones. MLB baseball has had ads to the side of homeplate for years. F1 also has computer generated ads all over the infield.
I'd rather have commercial ads than the NFL/NBA "End Racism" crap.
College athletics can't transition to a model where players get paid without new streams of revenue. NIL largely just "legalized" what was already going on, so those revenue streams just transitioned to the collectives. That's not really a new revenue stream other than the small potatoes guys like me can now toss at a collective.
Schools see this coming and coming quickly. They're going to need to fund salaries for players within a few years because the "players are employees" lawsuits are coming.
Pro sports isn't cheap. Elite pro athletes don't work for chump change.