Voltopia
Score fast, score hard, no mercy.
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- Sep 20, 2009
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One can argue, and the Supreme Court did, that an enterprise generating the kind of revenue the NCAA and schools have for decades should compensate the workers, ie. players, at a reasonable rate and have less revenue to plow back into the business.
So yes, the facilities are magnificent, the recruiting budgets are high, the nutritional staff, physical therapy staff and rehab facilities are top notch, the dressing rooms are palatial, and the school isn't getting rich.
It still doesn't mean the players were compensated at market value.
I don't think I argued they were compensated at market value. I was saying that I agreed colleges should not be running professional sports companies, but was alos getting ahead of a common retort some like to fire off. "Well that's what they've been doing all along dur," to which I would counter that to the extent they have, it's been almost solely with the intent of growing their overall capacity for supporting athletic opportunities at their schools. Not with the intent of generating profit purely for profit's sake. In other words, what a actual business would do.
For a hundred years, college sports occupied a very unique niche where they had the backing of their schools, alumni, and regional intersting, (and certain government classifications), and were able to parlay that into creating brands strong enough to power unimaginably large athletic programs that could offer scholarships across a variety of sports. They took it too far. And probably knew they were doing so, but saw no other way to move forward. None of the major football powers were going to willingly fall behind whoever was the most recent to sell out - and sell out hard. And so it's gone. In a world where companies are struggling more and more to build connections with consumers, the value of college sports brands will only continue to rise -- until they're unrecognizable and inauthentic. Whatever happens after that is anyone's guess.