LSU is often misperceived on this board in various threads as having tremendous NIL money. This is not true. While LSU Athletic Department does well just like UT's due to great fan support across several sports, Louisiana is very poor compared to most other states and they are especially behind almost every other state in successful local businesses. LSU women were so fortunate to get that reputation of having great NIL money due to the transfer Reese who already had significant NIL worth due to her social media presence and the freshman (last year) Flo'Jo who already had a huge following from being a rapper and a successful Americs's Got Talent contestant. It is true that the players furthered themselves once at LSU due to the team's publicity, outsized personalities, and championship which help build their social media followings even further. The fact that the LSU gymnast Dunn got record amounts of NIL money further fed the illusion that LSU was dripping in NIL money, but her money was entirely built from social media and , well, just take a look at her. To her credit, Dunn came out this year and said how the LSU NIL funds were going mostly to the male athletes, so she established a seperate fund for the females. Even on the male side, LSU for the first time is losing in recruiting the biggest football stars in Louisiana to Texas and Texas A&M due to the relatively better NIL deals they can get there. As the most recent one said, I had to make the choice for "the financial security of my family" and not his heart of where he really wanted to play. Sorry for being long-winded, but this area happens to be in my wheelhouse.