MG1968
That’s No Moon…
- Joined
- Sep 17, 2006
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You're misinterpreting what "brand" means. It's not just the logo or packaging. Here's one definition: "A brand is a collection of perceptions in the mind of the consumer." Boil it down to a consistent theme:
Reagan stood for something - balls.
Obama stands for something - change.
Since you brought it up, though, here's an interesting blog interview about Obama and branding in a design sense:
Stumper : Expertinent: Why the Obama "Brand" Is Working
it's too bad that Obama's "change" isn't based on anything new. Socialism consistently fails wherever it's tried. Sweden, England, France, Germany, Venezuela, Zimbabwe, and so on. Point out one successful socialist country that has low unemployment, low taxes, a high standard of living, and low inflation.