IMO his name gets him in the living room but after that I agree he will have to have the sell job to beat out Saban amongst others.
He really needs some great evaluators of talent on his staff as I fear he will have a significant learning curve in that area.
I know they are great recruiters but are they great evaluators of talent? I don't know the answer but I do worry Gruden needs a few go to guys on his staff that can really evaluate.