"Selling a piece of paper" is a quaint notion, and even if they were trying to sell papers or clicks, they'd sell alot more by making predictions that turn out to be accurate. Cora has proven to be very thoughtful and forthright, even if overhyping the home team would win her more short term love. Media and coaches have zero motivation to purposely pick counter to their own honest, expert opinion.
And no, so far everyone who follows and watches college sports for their living actually DO think OK, OM, KY and Ala are better teams than TN right now. But once again, you're free to think your opinion is more informed.
How often are you in the LV locker room? How often are you in the other teams' locker rooms to judge them? The media and coaches actually ARE in those locker rooms, at least some of the time.