@Pawleysvol @RandomUTfan
Yes, revenue sharing is now being used to directly fund payments to student athletes, which is considered separate from, but can be used in conjunction with, Name, Image, and Likeness (NIL) deals, meaning athletes can receive compensation through both revenue sharing from their school and individual NIL sponsorship agreements with companies or collectives; essentially providing multiple avenues for student-athlete compensation.
Key points about revenue sharing and NIL:
- Separate but related:
Revenue sharing is a system where a portion of a school's athletic revenue is distributed directly to athletes, while NIL deals are individual agreements between athletes and third parties for using their name, image, and likeness for commercial purposes.
- Recent development:
This practice of direct athlete payments through revenue sharing is a result of recent legal settlements, like the "House v. NCAA" case, which allowed for schools to compensate athletes beyond traditional scholarships.
- Impact on NIL:
While revenue sharing provides a more standardized form of compensation, athletes can still pursue additional income through NIL deals, which can vary significantly based on their popularity and market value.
- Title IX considerations:
When implementing revenue sharing, schools must ensure equitable distribution of funds to male and female athletes to comply with Title IX regulations.