I can see why people get frustrated with you. You've obviously no idea how business works.
ALL of these people are in the industry and have some interest in college football being profitable and successful. You apparently think they are some kind of impartial jury and this is strictly a "find the best teams and rank them" procedure.
The Playoffs are a business venture, not an impartial event. While they're not going to grab Columbia University out of nowhere because the NYC TV market is huge, they are going to weigh the "brand draw" of each participant IN WITH LOTS OF OTHER FACTORS.
You'll notice that they have specific TV programs to announce the standings, building drama for the playoffs. There's ZERO real need for any of the "pre release" standings. They need only release the choice they make at the end.
They don't because it's about drumming up drama, making discussions like this occur, getting TV and print discussions about "who is in, who is out, and why."
If you can't see the showmanship going on in this WELL BEYOND JUST PICKING THE TEAMS, no one will be able to help you understand.