I can definitely understand that point of view - but something you are not thinking about and that is from the point of the players themselves. Part of becoming great is having others believe that you are. This early show of support for them is a great thing for the coaches to build them, their confidence, etc - and they are going to need all of that they can get going into this next year.
Believe it or not - I suspect that most of the things Butch and company are doing are NOT targeted at the fans but rather the players and the program - since by rebuilding the program, its inculcates the latent greatness of the players - and the fans kinda take care of themselves