About 200 adoring fans patiently lined up along a downtown city block here to meet Matt Campbell on a hot August evening. When their turn came, they whipped out smartphones and snapped selfies with Iowa State’s wunderkind football coach. Campbell signed everything from paper scraps to ball caps before high-fiving many of his fans.
This hoopla went on for about an hour.
“When you talk to Matt, he makes everyone feel like you’re his best friend," Iowa State booster Jon Fleming said. "You talk to him, and after a while, he has a way of making you feel like you’re right there in the coaching offices with him and the players.
“That’s the kind of charm he has."
But how long can this lovefest last?
Listen to football experts outside of Ames, and they're surprised he's even here for a fourth season. In Iowa, the most-known case was when ESPN's Kirk Herbstreit riled up the Iowa State fan base two autumns ago on Twitter.
"Enjoy this team and this coach, in particular, while you can. He’s gone," was among one of his less popular tweets on Oct. 21, 2017.