There are a handful of homegrown Vols fans content creators on social media that have been positively reinforced for years now to be miserable and make everything horrible. The rest of the fanbase likes and retweets those opinions and bases their attitude on the leadership of a few.
You could beg them not to make memes and videos, but they will. Only Kiffin could have galvanized the fan base and turned our best resource (our piss and vinegar attitude) outward to the world instead of inward on itself.
If you don't like miserable fans, just win.