They must have thought they were a lot bigger and popular than they were...even after those stunts. Overpriced the launch point? Whoever is the underwriting investment bank has to be...not too happy.
I did admire the...ballsy...IPO strategy going after main street and lessening the impact of hedge funds and such, but it looks like it didn't help anyone. Their negative PR was too much, nor did they get the institutional and hedge fund IPO scheme "pop". Guess you gotta play the slimy game to get that pop.