@WillAtSpyre
It is roughly estimated that Tennessee football has somewhere around 4,000,000 fans. As with any fanbase, there is likely different levels of commitment among the members of our fanbase. There are some fans that are only engaged when the team is performing well. There are other fans that stay engaged regardless of the product on the field. There are some fans that may only attend one or two games per season while there is another group that are perennial season ticket holders. Then you have the boosters, the Terrace folks, the Club level folks, and the skybox folks.
You might consider hiring a marketing group to identify all the business owners across the state of Tennessee that have a special interest in Tennessee Athletics. I would suggest a tailored campaign to engage with those businesses and involve as many as possible in your organization. jmo.
I would think a competent organization such as yours would have a well-developed professional marketing strategy for each of those target groups with performance measures to indicate how successful your marketing campaigns are working. Obviously, each target group is different and requires a different and tailored approach. Expectations for each group will also be different.
You can probably buy mailing/contact lists for season ticket holders if the university isn’t willing to share that information. For avid fans I would suggest a mailer. For occasional ticket buyers and season ticket holders I’d suggest a mailer with a follow-up phone call. For boosters I’d suggest a mailer, phone call, and an in person meeting or multiple meetings. For all of these approaches I’d suggest a well-crafted and rehearsed plan/sales pitch with multiple closes. You need to have the right people (capable, trained, experienced, and motivated) doing the right jobs if you want to maximize your success. jmo.
I think for you guys, and by extension us, to be successful, you’re going to all have to work harder and longer hours than anyone else involved in Tennessee Athletics. In short, you guys are going to need to be willing to outwork your competitors across the country and you’re going to need to be smart and maybe a bit ruthless with the effort you put into this project. jmo.
You’re probably going to need to understand and build relationships with each of your target segments in the fanbase and each of those segments will need to be cultivated on an ongoing basis. jmo.
Clearly you’re not going to be able to do all this on a shoe string budget but I think it’s also unlikely you’re going to have the success desired if you can’t smartly deploy the resources required to build our base of donors. jmo.
If as has been suggested many of our competitors are catching up to us in the NIL space then obviously we need to put on more steam. You guys are on point. Make it happen man. jmo.
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