I think our relationship with ESPN is very complicated, and can't be explained by endorsement ties. I'm sure there's a ton of money in play, but it can't just be because Nike pulls ESPN's strings.
There is animosity on both sides. We gave them hell over the Heistman, and Fowler called some of our fans trailer trash. They, in turn, do several investigations into student athlete tutoring. That didn't help things. The latest source of confrontation seems to be over Trev Alberts and Mark May's attitudes toward the Vols. But then again every team in America gets badmouthed by them every once in a while.
I agree with a previous poster that almost every major team in America today uses Nike. We, along with Louisville, UAB, UCLA, Nebraska, Notre Dame, Arkansas, Auburn, Maryland, South Carolina, Miss. State, and a few others all use brands other than Nike. ESPN doesn't exclusively bad mouth these teams. On the other hand, they did let Alabama, Florida, and Ohio State freaking have it when they have had their recent troubles.
I have friends of other teams that also say ESPN is out to get them, etc. Almost all of those teams are sponsored by Nike.
With all respect to your experience in the Sporting Goods market, I just think our relationship with ESPN runs a lot deeper than the labels on our cleats.