This is true. One thing to remember on this though. The Texas administration was hesitant to become the southern boundary for the Big 10.
Also, looking at it from Texas perspective, why would you be so quick to jump? Your basically the most coveted team out of any that are being considered, so you can afford to sit back and entertain your options.
As for Texas and how they relate to the SEC. While I understand that the Big10 network currently is worth more than the SEC deal, adding a team like Texas to the SEC may prove to have a larger payoff in the long run than joining the Big 10. The SEC has been gaining ground in TV deals and other revenue. Adding valuable markets while keeping them from the Big10 and Pac10 would only boost that revenue, while they are forced to tap into smaller markets.
As for Texas and going independent. One thing I wonder about is how this benefits them. Say they go independent and Oklahoma and A&M decide to go to one of these super conferences. It would not make sense for Oklahoma and A&M to keep their rivalries with Texas intact, when they would essentially be adding another tough game to an already loaded schedule. My question here is, Would the super conferences hinder Texas' ability to put together a quality schedule year in and year out? Also, where is Texas going to go in regards to its other sports? Is what is left of the Big12 going to let them stay after football bolted? Would they be comfortable dropping to a lesser conference and running roughshod through their other sports in the lesser league?
Just some thoughts....
The independent scenarios and conference rivalries intact still makes sense. Unless the whole "super-conference" idea leads to teams only play their conference members as their season in their schedule, then it will hold. You'll see a situation like UF and FSU or how ND still plays Michigan and USC yearly. You're not going to see a situation where OU and/or A&M decide "my schedule's too tough, I dont want to play A&M" if rivalry scheduling worked that way, UF would have stopped playing FSU in the 90s and FSU would have stopped playing Miami earlier this decade....just isn't how it goes.
Also remember that pre-big 12, Texas (SWC) and OU (Big 8) were in different conferences and played each other as out of conference every single year....these are both time tested rivalries. They would stay just as intact as any other OOC rivalry.
Texas's ability to schedule would still be just fine barring a "no OOC games" scenario for teams, which I feel would be unlikely.
The other sports still would be a question for them, but apparently the feeling is that - with the money a successful Texas Sports Network would bring in - the only ones that might suffer are the much lesser revenue or non-revenue sports might suffer (travel costs and all) but that Texas's independence would be, unlike ND's, an all Longhorn sports (not just football) would be get network coverage, basketball, baseball, etc. They could very well though - if some sports need a conference - just remain in whatever becomes the reminants of the old Big 12, assuming a fall apart (which would really most likely require Texas leaving)
Going independent though benefits them b/c the school makes an insane amount of money and is insanely popular to begin with. If they add a network that makes near Big 10 network money that's just for Texas, that's a HUGE gain in revenue. Plus whatever they make from there on out (bowls, television, etc) would not have to be split. Believe me, they are extremely gung ho though about trying to set up this network for Longhorn sports alone.
Back to the rest:
The thing is though, Texas isn't playing their cards close to see who makes the best offer. It wasnt hesitation of "oh the big 10 would be cool but we'd be the southern-most region." Everything seems to suggest it was pretty cut and dry, with a short consideration followed by "no."
You have to remember too that, while you're saying the SEC markets have a better deal for them long term, the SEC deal ESPN money is staying the same. Currently, with the Big 10 Network deal, the teams in the conference each make $22 mil a year. (any region they add as "regional" to the BTN, the value per subscriber goes up x7) so if their expansion does bring them the St Louis and Kansas City markets, the Nebraska fans, and somehow the city of NYC, that number is going to go up again. In all honesty, Texas is looking at about similar (at the worst) from both conference.
Again though, the thing to remember, while everyone is saying "Texas here" or "Texas there"....Texas isnt currently looking to move and hasnt been. These have all come from worst case scenario speculations where we all think the Big 12 is going to fall apart (or as some people call it, the fans are having expansion fever).
Most likely the reality is that - if Texas
is considering joining another conference - they are looking for someone to bend and break for them, give them more money than the equal revenue split that the Big 10, SEC, etc use (they make more than everyone else in the Big 12). This can't happen in the Big 10 b/c of the uproar it would cause among schools like OSU, and if it were done in the SEC schools like Bama, UF, UT, etc would get very upset about it.
I think what I'm getting at is that Texas isn't actively and openly looking to change conferences right now. They very likely may if their Big 12 conference falls apart, but currently it's not a sinking ship, so they're not trying to get off of it right now nor likely for a while. Think of it kind of like ND....ND isn't going to join the Big 10 unless something major happens, in their case something that destroys the Big East. Texas isn't looking to change conferences unless the Big 12 completely and utterly falls apart, which isn't going to be happening yet