Pornhub has pulled out of multiple states rather than comply with age-verification laws.
On June 15, 2022, a freshman legislator in Louisiana’s House of Representatives accomplished something no other lawmaker or activist in the country could claim: She passed a law that is changing the online porn industry.
“Pornography is creating a public health crisis and having a corroding influence on minors,” asserts the
bill that state Rep. Laurie Schlegel introduced. Almost no one in the capitol in Baton Rouge disputes the statement; the bill sailed through the Louisiana House 96-1 and the State Senate 34-0. The bill holds pornography websites liable unless the websites “perform reasonable age verification methods” — in short, requiring users to show government ID to prove they are 18 or older. Democratic Gov. John Bel Edwards, no fan of the legislature’s Republican super-majority, signed the bill about a week after it arrived on his desk.
Though the first of its kind, Louisiana’s age-verification bill was not the last. Nearly identical bills have passed in six other states — Arkansas, Montana, Mississippi, Utah, Virginia and Texas — by similarly lopsided margins. In Utah and Arkansas, the bills passed unanimously. The laws were passed by overwhelming margins in legislatures controlled by both parties and signed into law by Democratic and Republican governors alike. In just over a year, age-verification laws have become perhaps the most bipartisan policy in the country, and they are creating havoc in a porn industry that
many had considered all but impossible to actually regulate.
Unlike
past efforts to curb online porn that had simply declared the sites a danger to public health, these laws are not symbolic. And they are having real effects on how the massive online porn industry does business. Pornhub, the YouTube of pornography, gets
more global users than Amazon or Netflix. In 2019, the last year Pornhub released its data, the site was visited 42 billion times, or 115 million times each day.
A Simple Law Is Doing the Impossible. It's Making the Online Porn Industry Retreat.