Wrong, all students pay for their costs in some way. Those on scholarship are most likely on scholarship because they are basically a marketing tool for the university. Now and in the future. How many millions of dollars has Peyton Manning's scholarship earned for the university?
The university sells a product just like everyone else, and the user (student) chooses to go there. With taxes there is no choice, we are all getting taxed. We can argue about what level of taxation is appropriate, but we are going to be taxed. It's how governments work. The government creating loopholes so the billionaire can avoid tax and have the common man pay the billionaire's share is the issue. I don't blame people for taking advantage of loopholes, but they should be closed.