Why would there be any pride about a bunch of paid workers playing a sport with other paid workers? They don't have any real connection to the school or the region at that point, they're not members of the student body, and they'll leave at the drop of a hat (or the drop of a much bigger bag). So what's the attraction? I can understand backing young people who choose to continue their lives and careers in Knoxville, but I can't really understand backing a professional sports team that really only cares as much as they're paid to care. I guess I can understand watching them if they're on TV, I suppose, but having the passion people have for their local schools and towns? Not a chance. They're different propositions entirely.
I've been at plenty of workplaces where they'd say stuff like "we're a family" or "we take pride in our work" or all that nonsense. No one cared. We just wanted our paychecks. And in a world where it's just about paychecks, when you know that winning and losing isn't as big a deal as the next contract or the next job move, I don't understand getting too invested in it.
I know, I know, cue the laundry list of "they players never cared/they were always just paid mercenaries" comments. I don't think that's true, but I know that's always the response. Nothing in the past is like what we're facing now, but where that fact is inconvenient, it's also ignored.