In some sports. For most, it is travel expenses. Coaching salaries are typically third behind scholarships. Although many scholarships are endowed, so that expense isn’t charged and most schools actually don’t account for scholarships being tied to a specific team, they are just a fixed cost against the department as a whole.
But that’s my point, you can determine whether a sport is profitable just by looking at ticket sales, the only real source of revenue, versus the biggest expense, travel expenses.
I haven’t looked at the numbers reported by the newspaper in a few years, but let’s say that Softball makes $250,000 for the season on ticket revenue. The 70-seat charter plane that appeared in their travel photos from the SEC tournament is $100,000 minimum round-trip. Not to mention the 20 hotel rooms for three or four nights, plus all of the food. They probably exceeded what they brought in in ticket sales on just one trip to the conference tournament. Even if I’m wrong on ticket revenue and have it underestimated by half, they took 4 SEC road trips before the tournament, three of those were flights, and they chartered for all of those, based on the social media concept. They posted pictures from the airport for one of the non-conference trips, so I assume they flew commercial for it, which isn’t significantly cheaper.
And it’s like that for every sport. Then you have sports like soccer, tennis, golf, swimming and diving, track and field where are they don’t charge admission for any event, unless they’re hosting an SEC or NCAA championship. So all those sports are traveling to compete, plus meals at home, and never bringing in a penny. That’s where I go back to the original post I disagreed with on Vanderbilt turning a profit on bowling. It’s not mathematically possible.